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Never miss a holiday again—we’ve put together a complete guide to this year’s holidays to help inform your marketing and social media strategy. With every social media holiday from National Donut Day to Computer Security Day mapped out by month this calendar template is the perfect resource to come back to when planning out your content, or for last minute ideas when you’re feeling blocked.

Filling gaps in your organization’s planned content with holiday posts can be a great way to increase brand awareness through established holiday hashtags, and to relate to key audience segments.

Does your target market skew female? Participate in International Day of the Girl, International Women’s Day, and Galentine’s Day.

Work in the travel industry? Participate in International and destination holidays like Mardi Gras, International Polar Bear Day, World Oceans Day.

Run a restaurant? Participate in Margarita Day, Pizza Day, International Picnic Day (sell a packable or grab and go lunch special).

There are countless ways to incorporate holidays, serious or silly, into your content calendar to inspire social or blog posts, and into your product and service offerings to capitalize on trends and inform seasonal development.

While we don’t recommend jumping in on every holiday, or using holiday hashtags on unrelated content, you should still take time to recognize brand opportunities, and choose the holidays that make sense for you to participate in online and in person this year.

Download the Calendar Template here: