Apps

The digital industry is anxiously awaiting the biggest iOS change in years. To the average consumer Apple’s announcement of iOS 14 changes looked a lot like all of the others. A few new emojis, updates to their maps and translation apps to try and compete with Google, and yet another attempt to pretend Siri will ever understand what we’re asking her to do. To a business owner, app developer, or marketer however there is one piece of this update that will change the way we strategize our online marketing efforts: the privacy updates.